BAT is a leading consumer goods business, thanks to the global portfolio of brands, a successful strategy and talented people. BAT's purpose is to create A Better Tomorrow™ by Building a Smokeless World. BAT's strategic aim is to migrate smokers from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.
The at-a-glance guide to BAT features key facts and figures about the business. It contains bitesize information around performance, targets and transformation.
major product categories
Revenue from New Categories in 2025
Consumers of our Smokeless products1
employees with 137 nationalities
2025 revenue
2025 adjusted profit from operations2
CDP Rating for our 2025 disclosures3
fully integrated cigarette manufacturing facilities in 35 markets
You can read more about BAT’s global business on our corporate website, www.bat.com